Star Power for Your Next Niche!

Do you want to know a super stealth way to decide what to market next? Watch the stars! What do the brightest stars endorse or talk about? What do we hear about on the news magazine shows? Diets based on a certain berry? A new exercise plan? A horrible new disease?

What about the new movie, DVD or CD releases? When you start thinking along these lines, you can see more avenues for choosing good niches to claim your stake.

Think of Oprah Winfrey. Almost every day her show is something new and compelling – a world-class book, a new exercise or health program, or an important cause that she is bringing to light. People around the world watch her show religiously and hang on her every word.

When she features a product, a program, or a person on her show – the fame and fortune of the person or thing is guaranteed. Pay attention to what she does, because you can bet that people will be looking for that product or program, or a similar one, or for more information about the person she spent her afternoon with.

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This is one way you can use star power to determine where to head with your own new products. There are other ways to get in on star power. When a new movie is released, especially if it’s a raging success, people will start looking for related merchandise.

Posters from that movie and items related to other movies the movie’s biggest stars have been featured in. Tickets and props, even costumes are fair game. The same principle works for the release of long-awaited classic or cult films on DVD, and new CDs by popular artists.

What about product placement in popular movies and music? When you watch a video or movie and a certain type of shoe is being worn, or a certain type of wine is being served, it will stick in people’s minds. (Look what Sex and the City did for Manolo Blahnik and Cosmopolitans!) Think about all the items that are associated with a favorite kid’s TV show or film that is gaining in popularity. The possibilities are endless.

Pay attention to what the stars and the newscasters are talking about and what they’re doing. Keep your eye on product placement especially in popular TV shows, videos and movies. People will be looking for anything they endorse, appear to endorse, or anything they deem important.

Track the top keyword searches on the main search engines. Look for trends – for example, if you find a spike in searches for a certain disease – maybe it was featured on a talk show or news show – you might jump on content and related sales for that. Think about mad cow disease – a couple years ago it was all over the news and people were frantically looking for information on how to protect themselves.
If you want to get a jump on the next niche trend, pay attention to what the rumblings are about on TV, the news, and among the stars. Do some quick keyword trend searches, and get moving to quickly capitalize on it!